A century vicissitude
The "A Century Vicissitude" advertisement involved participation in filming, including working on the storyboard, setting up lighting, and capturing scenes that reflect the evolution of payment methods over the past century.
Make it stand out
The ad's background focused on China’s rapid economic growth over the last 100 years, highlighting Alipay’s role in modern financial transactions. The narrative leads to a final congratulatory message from Alipay, emphasizing its contribution to technological advancement and the nation’s progress.
